Universe Azzar
Why choose Azzar Group?
Azzar Group has been distinguished throughout its history by working with special, different, and unique brands that offer added value to the product itself: design, comfort, and a message behind each piece produced.
The experience gained over the years, along with the success of our flagship brand, Anekke, has allowed us to offer products that stand out and should be part of your business for multiple reasons. Let’s get to know them!
High turnover at the point of sale
The products from Azzar Group enjoy high turnover at the point of sale, thanks to their exclusive design and excellent value for money. For many retailers, Anekke products have become a draw for their customers, which is why Anekke collections are often a recurring feature in shop windows worldwide, enticing people to enter the store and explore the full range.
This has led Azzar Group’s clients to increase their orders each season, driven by the great success of their products among the end customers.
We sell emotions
Our products tell stories, go with you in your everyday life and inspire you. Customers who buy Anekke are not just looking for an accessory: they want an accessory that represents their values, their dreams and their tastes. And that is what we offer: products that excite, inspire and make the customer fall in love.
This is one of Azzar Group’s strengths: the ability to develop products full of soul, each with a unique story behind it, crafted with great care—something that is tangible when you touch the product.
Variety of products
The product collections from Azzar Group consist of a wide variety of fashion items. Handbags, wallets, backpacks, document holders, travel bags, and scarves are part of Azzar Group’s DNA, offering a broad range of products tailored to meet consumer needs.
Each season, we introduce new product lines to meet our customers’ demands. Categories such as scarves, jewelry, stationery, footwear, and/or clothing are some of the lines that enrich Azzar Group’s extensive product assortment.
Attention to detail
Every product designed and produced by Azzar Group is brimming with details, an essential part of Azzar Group’s DNA. From the fabric’s pattern, materials, embroidery, zipper pulls, zippers, or buttons, every element is carefully selected to create a unique and special product that makes its owner feel like they possess a small treasure.
This is integral to Azzar Group’s identity, where each new collection is approached as an exciting challenge to continue surprising customers. Every product and its presentation to the end customer are meticulously considered, with packaging that adds the finishing touch, making our items the perfect gift.
Identity
Original, unique, and different product with an adequate margin
At Azzar Group, we pride ourselves on creating products with a unique, innovative, and surprising design. Every collection and piece we craft has its own personality and story, and thanks to the high level of detail in our products, they quickly become favorites among their users.
The success of our designs lies in Azzar Group’s belief that an accessory should be much more than just an add-on: it’s a daily companion that must be functional, practical, and, above all, surprising and exclusive due to its design.
Additionally, the excellent value for money of our products allows us to offer items classified as exclusive, with unique designs. Azzar Group products also provide an appropriate profit margin. Moreover, due to the high turnover of our products, we do not employ discount strategies.
Eco friendly
Committed to the environment
At Azzar Group, we are committed to the environment, which is why the materials used in the production of handbags and accessories for our Anekke brand are eco-friendly.
This is a differentiating value increasingly demanded by consumers at the point of sale, who find in our products an eco-conscious alternative to meet their needs: functional and beautiful items that also respect the Earth.
Additionally, Anekke has the Anekke Nature capsule collection, made using up to 80% recycled material sourced from plastic caps. This collection is certified by Control Union Certifications B.V.
We use eco-friendly materials 🌱
#anekkelovers
Anekke is a fan phenomenon among women all over the world.
With over 250,000 fans on social media and a presence in retail locations across more than 60 countries, Anekke has won the hearts of hundreds of women and men around the world. Its stories, exclusive designs, and brand values have successfully connected with end consumers through its products, brand philosophy, and unique design.
Additionally, a distinctive feature of Anekke is that many of its customers become collectors of its pieces, purchasing items from each collection season after season, and proudly calling themselves #anekkelovers.
The brand has built a community of fans who communicate directly with Anekke through social media, sharing their affection from all over the world.
Receiving a package and knowing you will love it…
But being surprised with every detail and the love that it is made with. 😍
Thank you very much! anekke.official
Bags that remind you of your travels and spark your desire to keep exploring the world 🗺 ✈️
The bags from anekke.official carry values that represent us all, from freedom to empowerment, a tribute to women who change the world with their actions 💪🏽
Night out with anekke.official ❤️✨
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It was love at first sight with this clutch. You all know my special affection for this brand, the story behind each design is unique, but this bag is something truly special.
Do you have any questions? Write to us!
If you would like to learn more about Azzar Group, contact us here.
