The story
of Azzar Group
Handbags and accessories are a key part of women’s clothing, becoming part of any woman’s daily life. The criteria of customers, who are increasingly shaped and demanding, make it essential to have companies that know their needs and tastes, being able to combine the functionality of products with the most current fashion trends.
For this reason, Azzar Group was founded more than 27 years ago, a company that brings together the values inherited from a long family tradition in the leather goods industry, dedicating itself entirely to the design, creation and distribution of handbags and accessories for women, under the banner of taste for detail and inspired by the independent woman, who has her own taste.
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Who we are
Azzar Group is a company born from a long family tradition. It was founded in 1996 by three brothers from Petrer (Alicante), who decided to continue with the family heritage that had been transmitted to them by 3 previous generations: the bag tradition.
They decided to found Azzar Group with the aim of focusing on a single project all the dedication, effort and passion that their grandparents and parents had given them, developing a more casual bag concept, adapted to the needs and tastes of today’s consumers, but keeping the traditional quality in the details and production processes.
Azzar Group is, furthermore, a company committed to its values, which finds inspiration for the development of its projects in the modern, independent and fighter woman. This has allowed them to develop solid brands, which are present in various points of sale around the world, growing year after year and consolidating themselves as a leading company in the sector.
Team
Behind Azzar Group
Puri Brotons
Sales Director
José Ramón Brotons
CEO
Merce Brotons
Product & Design Director
Talent and commitment
AzAzzar Group is made up of more than 120 professionals from various departments, working under a common commitment: to create a quality product that ensures customer satisfaction.
The team is constantly growing, adding new talent to its professional staff across various disciplines, contributing to the improvement of each department and the progress of the company, while adapting to the needs of the current market.
Conveying stories and ideals through design
A trThrough this connection between different departments, which unites the teams of management, finance, IT, logistics, human resources, design, marketing, and the national and international sales teams, the company has been able to consolidate over the years, continuing with an extensive process of expansion and growth.
Creation process
How do we create unique items?
The process of creating each new season is a unique path, a new challenge that the Azzar Group Design and Production Department faces with enthusiasm and dedication. This team is made up of more than 15 professionals specialised in different areas, who carry out their activity at the Azzar Group headquarters in Alicante.
After sharing ideas, inspiration and trends, this creative team works hard to develop each collection, with the aim of telling a story and transmitting emotions through the pieces they design.
Love
For details
This has become a stamp of Azzar Group brands. The collections they design are unique, in which the level of detail and care for each small illustration, ornamentation or colour is studied. And not only does the design have to be perfect, also each of the materials used are selected with great care, ensuring excellent product quality.
This makes it possible for a woman who purchases an item from one of its collections to become a fan of the brand, returning season after season in search of another exclusive item.
Internationalisation
Global expansion
Since its founding in 1996, Azzar Group has undergone continuous growth, making its way into over 60 countries thanks to its flagship brand Anekke and the expansion of its product range.
This has guaranteed them a constant process of national and international expansion, which has led to great growth in recent years. To meet this growth, the company has been investing in the development and expansion of different departments, incorporating professionals with extensive experience in the sector, who offer service to a large portfolio of clients.
Products
Azzar Group is eco-friendly
At Azzar Group we have been environmentally friendly for years when it comes to manufacturing our products. We choose to make increasingly sustainable bags and accessories.
Our commitment to protecting the environment and nature led us to look for raw materials that are respectful, that do not pollute our way of life.
For this reason, we use eco-friendly materials in the bags of our Anekke brand.
We participate
At international fairs
Azzar Group is present at the most important international fairs in its industry, where it shows each of its brands in customised stands.
At these fairs, the spirit of each of our brands, our products and commercial procedures are presented. This allows our customers to know first-hand what our new collections and proposals will be.
Do you have further questions? Tell us
If you wish to have further information about Azzar Group, contact us here.
