Anekke FW24 Shop Windows: Christmas Inspiration in Stores Around the World

At Azzar Group, each season represents a new opportunity to bring the magic of Anekke collections to customers around the world. This winter, we launched a special FW24 window display campaign that is transforming retail spaces into unique and unforgettable environments, connecting the brand with women in different parts of the world!

A Unique Visual Experience This Christmas

In collaboration with over 300 stores across more than 15 international markets — not only in Europe but also on other continents — this campaign was designed to showcase the Dreamverse and Core collections, with a special focus on the holiday season.

Each window display was created with a design that blends the colors and textures associated with the Core collection and the campaign image for both collections. Furthermore, these displays were tailored to both the Christmas campaign and Black Friday in markets such as Germany, and in Spain, they will likely remain in place until Epiphany.

To bring this visual experience to life, we provided selected stores with an exclusive, self-assembly display pack that includes:

• A 5-piece kit: Totem, cube, A3 graphic, and two recyclable cardboard bases.
• A roll-up banner: Designed to hang from the ceiling or be mounted on walls, maximizing the brand’s visibility with a main campaign image.
• 50 illustrated cards: Exclusive to the Anekke collection, accompanying each purchase and turning each moment into a unique experience for the customer.
• A downloadable digital kit: With social media and website materials, allowing stores to expand the campaign’s online impact.
• Assembly instructions: Detailed to ensure each window display is easily set up and stands out to the fullest.

The Result: Inspiring Window Displays

The response has been outstanding. From Spain to other international markets, the Anekke FW24 window displays have captured the attention of thousands of customers, becoming a key tool to drive foot traffic and boost sales.

Do you own a fashion store and want to join the Anekke universe?

This is your opportunity to discover how our campaigns can transform your retail space into a unique environment, filled with magic, great stories, and creativity. Contact us to learn more about how to join our network of stores and start offering your customers the Anekke experience.

Looking Ahead

At Azzar Group, we know that the success of our campaigns depends on the commitment and trust of our stores. That’s why we continue to innovate and create initiatives that strengthen this relationship, bringing unique experiences to every customer.

If you haven’t yet joined this experience and want your store to be considered for future campaigns, contact your sales agent or fill out our contact form to learn more.

Have you participated in the Anekke FW24 Window Displays campaign and haven’t yet shared photos of your store window?

Send them via this link: https://form.jotform.com/223181399830056